design thinking

Prototyping with IDEO and +Acumen

Prototyping is great UX technique to come up with innovative new products – including digital banking!  So in my team we are using the free course on prototyping provided by IDEO and +Acumen to help structure how we prototype.

Check out the course (and maybe join along with us!) at http://plusacumen.org/courses/prototyping/

david-doing-design-thinking

Colour-coordinating your post it notes helps!

 

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Shazam fails on design thinking

You know that awesome feeling when you hear that awesome new song on the radio?  It’s maybe the second or third time you’ve heard it, and it’s the new song, it’s the best new song you’ve heard since the last one.  You are tired of all the music on your iPod and you really want to add this new one to your playlist.

You need this song.

So you Shazam it!  You grab your phone, launch Shazam, tap the big blue logo, and patiently watch the clock tick around, getting bigger and smaller, as you discretely hold your phone up to the nearest speaker.  The song just ended, so no chance to record it again–lucky you got it first time!    Sending.  Yes!  Then you wait eagerly, your eyes locked intently to your phone waiting to see who the artist is, what the song is.  This is the song that will make your playlist worth listening to again.  So exited!!

Then, you get this:

Ugh.  You get that knot in your stomach.  Great, you think.  No match.  No song.  No singing in the shower.  No playing your favourite new song back-to-back until you have accidentally memorised all the lyrics.  What a horrible feeling!

***

Since my iPhone is 2 years old, I am thinking about replacing it with an Android phone, but I want to check that all the “important” apps I use would also be available on Android, so I went to the Android Market to search for the main ones.  When I searched for Shazam, this screen came up:

I instantly felt that same knot in my stomach.  But I shouldn’t feel that, I should feel good because I have just found out that one of my favourite apps is available on Android.  It’s that logo, that’s what feels wrong.  Why do I feel so bad when I see that logo?

Ah… it’s the “failed to find your awesome new song” logo.  And the feeling that accompanies it too.

Shazam, you have failed at design thinking.