Why does Apple NZ’s homepage replace Twitter with JetBlue?

Apple is promoting it’s appstore, which has reached over 25 billion app downloads.  I recently read a blog post about Apple’s deep Twitter and Yelp integration — for example Siri uses Yelp for restaurant suggestions, much to Google’s dismay — and the blog mentioned the obvious presence of the Twitter app icon in the promotion’s marketing material.

I was surprised when I visited the Apple NZ homepage to notice that the Twitter app icon has been replaced by that of US airline JetBlue.  Guitar Hero is replaced with the Martha Stewart app.

Given that Yelp and ebay are front-of-stage with their low penetration in NZ, I wonder if this is some kind of bizarre reverse localisation.  And Martha Stewart over Guitar Hero.  Honestly?

 

US home page – note the Twitter app to the left of the screen.

NZ home page – note Twitter has been replaced with JetBlue.

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