You need this song.

So you Shazam it!  You grab your phone, launch Shazam, tap the big blue logo, and patiently watch the clock tick around, getting bigger and smaller, as you discretely hold your phone up to the nearest speaker.  The song just ended, so no chance to record it again–lucky you got it first time!    Sending.  Yes!  Then you wait eagerly, your eyes locked intently to your phone waiting to see who the artist is, what the song is.  This is the song that will make your playlist worth listening to again.  So exited!!

Then, you get this:

Ugh.  You get that knot in your stomach.  Great, you think.  No match.  No song.  No singing in the shower.  No playing your favourite new song back-to-back until you have accidentally memorised all the lyrics.  What a horrible feeling!

***

Since my iPhone is 2 years old, I am thinking about replacing it with an Android phone, but I want to check that all the “important” apps I use would also be available on Android, so I went to the Android Market to search for the main ones.  When I searched for Shazam, this screen came up:

I instantly felt that same knot in my stomach.  But I shouldn’t feel that, I should feel good because I have just found out that one of my favourite apps is available on Android.  It’s that logo, that’s what feels wrong.  Why do I feel so bad when I see that logo?

Ah… it’s the “failed to find your awesome new song” logo.  And the feeling that accompanies it too.

Shazam, you have failed at design thinking.

Great work Tom!  View and vote for Thomas’ entry here.

Key takeaways were:

• Miners using an Xbox Kinect interface with Microsoft Dynamics so they are able to make updates to their ERP by waving their arms in the air, rather than having to decontaminate and remove all their safety gear to use a keyboard
• The suggestion that a green fields business app suite could consist of:
• Office 365
• Dynamics CRM Online
• Windows Azure
• Xero or Dynamics NAV, depending on your scale
• Cloud should be the default choice for new deployments
• Office 365 will drive customers to the cloud
• When integrating systems, wherever possible integrate using web services rather than directly connecting to the database, as this will help in the future if you choose to move to SaaS cloud deployment (e.g. From Dynamics CRM on premise to Dynamics CRM Online)